Hip Hop Music has come a long way and has evolved many times since the beginning, it started in the East Coast with pioneers like Dj Kool Herc, Grandmaster Flash and the Furious Five, Afrika Bambaataa, DJ Grand Wizard and the list goes on. They are truly the undisputed kings who help pave the way for the success that rap music has had today. What was once seen as a underground fad that people did not understand has become a full blown multi billion dollar business. The East Coast birthed so many greats like NORE, AZ, JAY-Z, Fat Joe, Jadakiss, 50 cent, Fabolous, Nas, Wu-Tang to many many more who really shifted the culture and made the entire world recognize that Hip Hop is for real and is not to be played with.
As the popularity of this genre became more popular, the infectious energy began to spread like the Corona Virus, moving from the east coast of New York making its way to Compton California. When Rap came to the West Coast it was mind blowing, and ground breaking. Artist like N.W.A, Ice T, Tupac Shakur, Snoop Dogg, Dr. Dre, and DJ Quik moved the genre forward and pushed the art form to a even higher status. Their music was like an audio documentary that you could visualize whats going on in their hoods and sections of there state and town. Emcees like The Game, Kendrick Lamar, and Nip Hussle carried the torch as well to move Rap to a new level especially when Nipsey Hussle sold his Legendary Mixtape Crenshaw for $100.00 and then his next album for $1000.00 called Mailbox Money
In the early 90’s before the South was widely accepted, a lot of acts were bubbling like Ghetto Boys, 8 Ball, & MJG, UGK, and Outkast. Although the south showed that they had great potential early on, They were widely undervalued and not taken seriously. Their music was called “country” slow, and just plain overlooked. The south got a chance to really see their dislike at the 1995 Source Awards when Andre 3000 and Big Boi won an award for best new artist as Outkast. As the group took the stage to get their award the crowd began to boo, showing their unappreciative energy to a new movement that will become today’s BIGGEST contribution to the rap world. In a state of Frustration Andre says the famous line “THE SOUTH GOT SOMETHING TO SAY”. In the wake of the death of Tupac Shakur and The Notorious B.I.G. something interesting happened a shift in Rap began.
Master P, the Unsung Ultimate Hustler, seemed to come out of nowhere with an ammunition of albums and unlimited music coming back to back. Rap Fans could not get enough. The South began to really catch flame when Cash Money and the Hot Boys took over and from that forward point it has been over. Uncle Luke early on brought a whole new style, Dj screw slowed the whole world up with chopped and screw. Later came mega super stars/artist like T.I, and Lil Wayne who elevated the rap game to another level. After a while the entire music industry began to sound more and more like southern rap, especially in New York where it was once not tolerated. Since then, Southern Hip Hop continued to push forward in the music with producers like David Banner, Big Krit, Mannie Fresh, Shawty Redd, Dj Toomp, Beats By the Pound, Organized Noize, Vic Bell, and Dj Icey. It seems like the South still has a choke hold on the game. Now days Southern acts still reign supreme as Hip Hop shows love to the new generation including Migos, Meagan Thee Stallion, and NBA Young Boy. These artist among many other southern acts like Future, Gucci Mane, and Jeezy are very popular and have created businesses around the art. With this creative energy still going strong in the South, it looks as if the south can carry the torch for at least 20 more years. Seeing this energy has inspired me in many ways because I am influenced by the Southern Hip Hop being that I am from Mississippi. I am motivated by all Hip hop from the West Coast, to the East Coast, also from the past Rappers/Emcees and New School Hip Hop of today. If you are a fan of Incredible Southern Hip Hop then click here my latest album UNSUNG